Pinterest Marketing Tips For Traffic Boost! My Personal Method and a Secret.

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Pinterest Marketing Tips For Traffic Boost!

Pinterest is a great platform for  driving traffic to your website   and it works for so many niches! It’s  not a social media like many others that   is trying to keep all the traffic inside the  platform. Pinterest actually can become your   traffic source #1 within a few months  if you know what you are doing!

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If that’s what you want to learn,  you know which buttons to use right?   Subscribe and hit the bell button to get  notifications when my new articles go live! Now, this will not be a beginner level article.   I know there will be a few comments under the  video like this: “I just wanted to know how to   use Pinterest and you are giving me all this  advanced stuff! I don’t understand anything!”  
But it’s impossible to target beginners and people  who already know something about the platform   in the same videos. One group or another would  be wasting time watching some parts of the video. So, I actually want to cover in  this video the most recent changes   in the Pinterest marketing world and things  that will help you boost your account  faster.

 

If you are completely  new to Pinterest platform and   were hoping to learn the basics like how  to create a business account on Pinterest –  I’ve got you covered just in other article on  my channel. I will give you a few links to   videos that give you the foundations on how to use  Pinterest as a business, just check the info icon   in the top right corner and also I’ll give you  more links in the description below this article.

 

With that said, let’s jump into my best Pinterest  marketing facts and trends for this year! As Pinterest is trying to catch up with  the trends in the social media world like   the dominance of video content vs just  images, and other formats like Stories,  the platform is giving an additional  boost to these relatively new formats.

Recent Changes to Pinterest in 2021

What has changed in comparison to the last year?  For example, video pins are no longer pending  in the moderation waitlist for days or even  weeks like it happened in some cases before.   That’s a big plus because now you  can actually schedule video pins and   you can be sure they will be published  at the time you selected and not when   Pinterest support has the time to  pass your video through moderation.

 

A lot of new accounts that are getting a  sudden boost in impressions on Pinterest  own this success almost entirely to video pins.  They are getting a lot of engagements  and can go viral easier than image pins. The only downside of the video pins is that  they don’t get as many click-throughs as image   pins but you can try to improve this number by  tagging product pins or even regular pins to all   of your video pins. This can indirectly drive  you some traffic through the viral video pins.

 

To wrap up this first tip, I want to tell you that  whenever you see a new format available in Beta for your account, definitely try to test  it because like all the other platforms,  Pinterest gives priority to these new formats  because they want more users to try and test them.

The second fact you need to know about Pinterest  marketing this year is that organic free traffic   from this platform is still dominant for most  of the accounts compared to paid traffic. Although some people in the industry, especially those selling Pinterest ads courses, tried to make predictions  that Pinterest would take  most of the space in the feeds for promoted  pins.

Since they became a public company, the reality is that for most of the websites  that have a strong presence on Pinterest, most of the traffic is free.

I’m not only  talking about bloggers, all kinds of businesses,  especially e-commerce stores are getting huge  amounts of free traffic from this platform. So if you want to jump on this train and take  advantage of the organic Pinterest traffic,   check out my Pinterest SEO Traffic Secrets  course.

Is Pinterest changing the algorithm?

The interface is changing very fast and if you watch my videos on Youtube published just 6 months ago,   I can not guarantee that you’ll find there  the most up to date Pinterest strategies.  With my paid course I have control over  what you will find there in the lessons!   In some periods, I have to make updates to the  course literally once a month

The next trend in Pinterest marketing

The next trend in Pinterest marketing that  maybe not all of us are so happy about but it’s the reality so you either adjust  or lose the game. It’s about more fresh content. Historically, Pinterest has been a  platform that had mostly duplicate content. It was designed this way – users are saving  images to their boards. The most popular images  are getting thousands of saves and that is a  lot of duplicate images.

At some point, about  80% of all content on Pinterest was duplicate,  and that’s based on their official stats. This is why Pinterest is constantly  challenging content creators and business   that want to promote their stuff on the  platform, to add more and more fresh content.

Pinterest clearly wants more fresh pins and even  more so, they want more fresh page URLs to which your pins are linked. This is good news for  big e-commerce stores and established websites  with lots of pages. But it makes things harder  for small stores with handmade products or one  of a kind items because they don’t have such a  bit inventory to create hundreds of new pages.

But there are a few things you can do as a  small store to add more fresh pages to your  site. If you can’t addmore products, add more  content. Start a small blog attached to the store  and write about your processes,about the benefits of your products or your brand identity. Anything that tells the  story about your small business and why buyers  should support your store.

All of this is on one  hand improving conversions and on the other hand,  helps you build more fresh pages to promote  your store on Pinterest with free traffic. The next fact is about  Pinterest trends and seasons.  Traffic on this platform is highly dependent  on the seasons, holidays and trends.

Sometimes  people contact Pinterest support when they see  traffic has declined or got stuck in spite of  all the efforts to create fresh content. And  you know what? In many cases Pinterest replied  with an advice to experiment with different  trending topics because timeliness and   seasonality can seriously affect the results you  are getting from your efforts on the platform.

So my advice is even if your products or  content are evergreen, still do your best  to find a way to related your pins to some  holidays or seasons. You can check trends  for specific keywords on trends.pinterest.com. And  I also have a printable Pinterest Trends Planner  with all the holidays and seasonal topics  and keywords listed for the entire year. 

Check it out in the top right corner  and in the description below this article.This is all I have to share with you  for today. My next article will cover more specifically what is new in Pinterest  SEO (search engine optimization). 

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