Pinterest Marketing Tips For Traffic Boost!
Pinterest is a great platform for driving traffic to your website and it works for so many niches! It’s not a social media like many others that is trying to keep all the traffic inside the platform. Pinterest actually can become your traffic source #1 within a few months if you know what you are doing!
Recent Changes to Pinterest in 2021
The second fact you need to know about Pinterest marketing this year is that organic free traffic from this platform is still dominant for most of the accounts compared to paid traffic. Although some people in the industry, especially those selling Pinterest ads courses, tried to make predictions that Pinterest would take most of the space in the feeds for promoted pins.
Since they became a public company, the reality is that for most of the websites that have a strong presence on Pinterest, most of the traffic is free.
Is Pinterest changing the algorithm?
The interface is changing very fast and if you watch my videos on Youtube published just 6 months ago, I can not guarantee that you’ll find there the most up to date Pinterest strategies. With my paid course I have control over what you will find there in the lessons! In some periods, I have to make updates to the course literally once a month.
The next trend in Pinterest marketing
At some point, about 80% of all content on Pinterest was duplicate, and that’s based on their official stats. This is why Pinterest is constantly challenging content creators and business that want to promote their stuff on the platform, to add more and more fresh content.
Pinterest clearly wants more fresh pins and even more so, they want more fresh page URLs to which your pins are linked. This is good news for big e-commerce stores and established websites with lots of pages. But it makes things harder for small stores with handmade products or one of a kind items because they don’t have such a bit inventory to create hundreds of new pages.
But there are a few things you can do as a small store to add more fresh pages to your site. If you can’t addmore products, add more content. Start a small blog attached to the store and write about your processes,about the benefits of your products or your brand identity. Anything that tells the story about your small business and why buyers should support your store.
All of this is on one hand improving conversions and on the other hand, helps you build more fresh pages to promote your store on Pinterest with free traffic. The next fact is about Pinterest trends and seasons. Traffic on this platform is highly dependent on the seasons, holidays and trends.
Sometimes people contact Pinterest support when they see traffic has declined or got stuck in spite of all the efforts to create fresh content. And you know what? In many cases Pinterest replied with an advice to experiment with different trending topics because timeliness and seasonality can seriously affect the results you are getting from your efforts on the platform.
So my advice is even if your products or content are evergreen, still do your best to find a way to related your pins to some holidays or seasons. You can check trends for specific keywords on trends.pinterest.com. And I also have a printable Pinterest Trends Planner with all the holidays and seasonal topics and keywords listed for the entire year.
Check it out in the top right corner and in the description below this article.This is all I have to share with you for today. My next article will cover more specifically what is new in Pinterest SEO (search engine optimization).